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Master Lock Electric Clock Light, Antique Advertising 1970's Era - $200
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In 1974, Master Lock aired its famous "Tough Under Fire" ad during the Super Bowl.
This large vintage lighted sign reinforces that message with sharp graphics of their classic padlock centered in a target-shaped clock and stray bullets near the brand logo.
This clock / light is in nice condition, especially for its age.
There are no cracks or other damage to the plastic shell, even in the areas where the metal screws attach. When plugged in, clock works (though I have not tested for accuracy) and the light illuminates.
The sign graphics are bright and striking in vibrant red, yellow and blue. The right corners of the blue appear faded, though this is likely from its manufacture (see lighted photo).
Parts of the target, lock and lettering are embossed for a mild 3D effect. The sign's outer shell is also textured for a faux wood grain finish.The sign measures 29" x 13" x 5" (deep) and features a long, 80" original cord for convenience in plugging in.
$200.00