Very Rare Master Lock 'Tough Under Fire' lighted electric clock in nice condition, as shown.In 1974, Master Lock aired its famous "Tough Under Fire" ad during the Super Bowl.
This large vintage lighted sign reinforces that message with sharp graphics of their classic padlock centered in a target-shaped clock and with bullets near the brand logo.
The clock light is in extremely good condition, for it's age with the exception of a very small split in the plastic on one corner, as shown in the last photo.
Otherwise there is no other damage to the plastic shell, even in the areas where the metal screws attach it to the back housing.
The clock works as it should, as I have verified it keeps accurate time and the florescent light illuminates quickly and is very bright.
The sign graphics are bright and striking in vibrant red, yellow and blue. The right corners of the blue appear slightly faded, though this is likely from the manufacturing process and not from age.
Parts of the target, lock and lettering are embossed for a mild 3D effect. The sign's outer shell is also textured for a faux wood grain finish.
The sign measures 29" x 13" x 5" (deep) and features a long, 80" original cord for convenience in plugging in.